" It was kind of hard to find a super pigmented luxurious red lipstick that’s organic. This brand is the holy grail. The packaging is super gorgeous, and it’s also non-toxic. Total score."

"The lipsticks’ staying power is impressive too – one satiny swipe lasts for hours – and their sleek glossy casing, more common with the likes of Tom Ford and Chanel than natural beauty brands, seals the deal."

As tough as it may be to give up a favorite lipstick like Chanel Rouge Allure, the elusive “fragrance” and known toxic preservative BHT should be enough to keep this iconic lipstick away from your pucker. Instead, try a creamy, long-wearing lipstick from eco-luxury Y et Beauté, you won’t believe the color payoff comes from all certified organic ingredients.