Made in Italy, our lipsticks are non-nano, paraben-, cruelty-, sulfate- and phthalate free, all in uncompromising color palette and sleek packaging.

made in italy

certified organic oils

Blended with certified organic oils such as sweet almond, cranberry seeds and shea butter to protect and hydrate lips.

Color payoff

10 delectable hues

10 universally flattering colors with high pigments for uncompromising performance.

One Tree Planted

our commitment to sustainability


We are honored to support reforestation with @onetreeplanted as part of our commitment to sustainability.  Trees clean our air and water, provide homes for wildlife, and contribute to our health and livelihoods.  We are committed to planting a tree for every product sold.

one tree planted y et Beaute

Esther sutjiawan

founder story

inspiration by

Esther sutjiawan