Pureflush
Blush Serum
a new way of blush
patented oleo extraction
Organic Spilanthes Acmella, also known as nature's botox, to visibly tighten and firm. 100% pure, bioactive color derived from plants.
beauty file
PureFlush Blush Serum - Botanical Firming Tint
Perfectly soothing for days you want a touch of color with no makeup—after yoga, a swim, or a sunlit walk. PureFlush is a silky, rose-tinted serum that visibly firms while offering a natural flush. One layer lifts and hydrates; another adds soft, radiant color.
Part botanical treatment. Part natural tint. 100% radiant.
PureFlush Serum is designed to visibly firm the skin while imparting a natural, radiant flush—should you want it to. Easy, elegant, and clean, this silky rose-colored serum delivers instant gratification for skin that craves glow and lift.
IS THIS A TREATMENT OR A BLUSH?
It’s both.
This lightweight serum is a multitasking hybrid: smooth on one layer for visible firming and radiance; add a second to cheeks for a soft, flushed tint. Whether worn alone or under makeup, it leaves skin looking fresher, lifted, and beautifully alive.
WHAT ARE THE STAR INGREDIENTS?
Nature’s firming botanicals.
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Organic Spilanthes Acmella – known as “nature’s Botox,” helps lift and tighten the skin’s appearance.
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Astragalus Membranaceus Root – a revered adaptogen with anti-inflammatory and antioxidant properties, enhances the lifting effect while calming the skin.
These ingredients are extracted using a patented oleo-eco process to preserve their potency and synergy.
WHERE DOES THE COLOR COME FROM?
From nature, not chemicals.
The serum’s rosy hue is 100% plant-derived—sourced from the flowers, leaves, bark, and stems of:
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Eclipta Prostrata
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Melia Azadirachta
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Moringa Pterygosperma
These botanical pigments not only color the serum, they nourish the skin as they beautify.
IS THERE ONLY ONE SHADE?
Yes—and it’s nature’s choice.
The soft pink tint is the natural result of its plant composition. No synthetic dyes. No added colorants. Just pure, living color from the earth.
Made in the USA
Vegan • Cruelty-Free • Free of parabens, sulfates, phthalates, synthetic dyes, and nano ingredients
I discovered these lip colors during chemotherapy treatment, when my lips were impossibly dry. They deliver great moisture without oiliness, and the colors are rich and lasting. The natural vanilla fragrance is a mini spa experience while applying, too!
"Y et Beauté has come out with the Birkin bag of lipsticks." ~ Makeup Counter Culture
"The India Collection is the first offering from new cosmetics line Y et Beauté, and each of the 10 shades is both deeply spiritual and completely glamourous."
" It was kind of hard to find a super pigmented luxurious red lipstick that’s organic. This brand is the holy grail. The packaging is super gorgeous, and it’s also non-toxic. Total score."
"The lipsticks’ staying power is impressive too – one satiny swipe lasts for hours – and their sleek glossy casing, more common with the likes of Tom Ford and Chanel than natural beauty brands, seals the deal."
As tough as it may be to give up a favorite lipstick like Chanel Rouge Allure, the elusive fragrance and known toxic preservative BHT should be enough to keep this iconic lipstick away from your pucker. Instead, try a creamy, long-wearing lipstick from eco-luxury Y et Beauté, you wont believe the color payoff comes from all certified organic ingredients.
