Esther Widjaja has loved beauty for as long as she can remember. Born in Indonesia and raised in Singapore, as a preteen she would squirrel away her lunch money so she could buy the Dior lipsticks she saw in the pages of the issues of Vogue her aunt would bring back from her trips to the U.S. “I was so obsessed that I even kept the lipstick cartons to display in my bedroom,” she says. Widjaja would come to the U.S. as a teen to attend college in rural Iowa, and eventually entered her beloved beauty world by way of working in the finance department at Clinique. She then moved over to global marketing at Estée Lauder where her focus was on trends in lips, eyes, and nails, followed by Bobbi Brown and eventually NARS when she ran the international marketing division, a job whose nonstop travel exposed her to the beauty proclivities of women throughout Europe, the Middle East, and Asia. Y et Beauté is her realization of a lifelong dream; an expression of her beauty passion and knowledge, and a goal that she felt able to bring to life through the confidence acquired from her yoga journey. “And to be able to do it all in the adopted city of my dreams, New York, makes it that much better,” she says. “I’m so proud to have been able to achieve my dream here that I even put New York on the label.”  Esther lives in NYC with her husband and two children.

Follow on her @esthersutjiawan

She talks about motherhood, yoga, beauty at her blog