Y ET BEAUTÉ NEW YORK

PureFlush Serum

$35

NEW PureFlush Serum is designed to visibly firm, while also, should you want it to, impart a natural-looking radiant flush. Easy, elegant, and clean, it is instant gratification for the skin.

Is this serum a treatment or a blush?

Part treatment, part tint, this silky, rose-colored serum gives skin a double dose of radiance:  smooth on one layer for a noticeable firm, add another on the cheeks for a natural flush.

What are the star ingredients that make this a potent cocktail?

The Lifting Effect:  Employing a patented oleo-eco-extraction technology, 'nature's botox' comes from our powerful botanical ingredient Organic Spilanthes Acmella, known to lift and tighten, and Astralagus Membranaceus, a root extract with antioxidant and anti-inflammatory properties, which work synergistically for a transformative effect on the skin.

Where does the color come from?

This serum is infused with 100% pure, bioactive (not chemically-derived) color extracted from the flowers, stems, leaves and bark of three plants (Eclipta Prostrata, Melia Azadiractha, and Moringa Pterygosperama) which gives it a lovely pink hue.

Is there only one color?

It was nature's choice!  The lovely pink color is entirely plant-derived.

Made in USA

Please see below for more information on the color, ingredients and how to use.

Why is it called Flush?

This light tint pink mimics the rosy tone our completions naturally take on at some of life's most pleasurable moments:  when we receive a compliment, when we're in love, with someone else, or ourselves; when we feel beautiful; and when we experience orgasm.

Does the serum, like the other Y et Beauté products, have a deeper meaning?

The extracts of the color (Eclipta Prostrata, Melia Azadiractha, and Moringa Pterygosperama) is also known as Siddha Colors.  Siddha derives from the Sanskrit root sidh, meaning, being accomplished or fulfilled.  The Tamil Siddha philosophy is based on portions of religious text, particularly "Tantrasatra", and the goddess Shakti, the feminine aspect of the God Shiva.  Through mysticism and yogic practices, Tamil Siddhas harness the flow of the goddess energy throughout the body to reach the ultimate union goal with the Absolute and the highest consciousness.

To lift: Smooth a thin layer of the serum all over the face on bare skin.

Follow with your favorite moisturizer.

To flush: Apply a layer or two in a gentle, circular motion on the apples of the cheeks, or where you'd like more color.  This tinted serum works best on face that deserves a rest from foundation and powder.  For a natural flush, it is recommended to apply on bare skin, or after moisturizing.

Tips:  Pump once or twice and swipe serum on skin anytime of the day, for a natural lift and flush.

water/aqua/eau, Eclipta prostrata extract, Melia azadirrachta leaf extract, Moringa pterygosperma seed oil, Helianthus annuus (sunflower) seed oil*, glycerin, water, sodium levulinate, sodium anisate, glycerin, Populus tremuloides (aspen) bark extract, heptyl undecylenate, cetearyl olivate, sorbitan olivate,, Carthamus tinctorius seed oil*, Spilanthes acmella  flower/leaf/stem extract*,  Astragalusmembranaceus root extract, ubiquinone, tocopherol, hydrogenated lecithin, pullulan, lactic acid, sodium anisate, bisabolol* Amorphophallus konjac root powder, sclerotium gum, Rosmarinus officinalis (rosemary) leaf extract*, Helianthus annuus (sunflower) seed oil*, sodium hyaluronate, sodium phytate, Rosa amascena (rose) flower oil, Citrus aurantium amara (neroli) flower oil*, Boswellia carterii (frankincense) resin extract

*Certified Organic Ingredients

Made In USA

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